By Hope was created in the summer of 2021, when Hope began picking flowers from her garden and on walks, discovering the beauty of preserving them through pressing. Finding comfort and inspiration in nature sparked the idea for By Hope, a brand born from a love of the outdoors and a desire to bring that feeling into the home.
With a background in womenswear design, Hope’s eye for colour, pattern and design soon evolved this initial inspiration into the collection you see today.
At By Hope, we combine a love of nature with a passion for bringing people together around the table. Hope is a firm believer in using what you adore everyday rather than saving for best or having them hidden away in a cupboard. So, our table linens are designed to be enjoyed year after year, celebration after celebration - not just for the big occasions, but also for all the little ones in between.
Each print is hand-painted exclusively for By Hope before being printed onto beautiful European Flax® linen. Our linens are OEKO-TEX certified and made in a Green Energy certified factory in Lithuania.
As we believe the things you love should be lived with, our linens are machine washable at 40°C, so a little red wine or a slice of pizza needn’t stand in the way of enjoying them! At the heart of By Hope is the idea of creating modern heirlooms, pieces designed to last, be enjoyed often and to become part of the moments and memories shared around the table.
We are also mindful of the impact we have beyond just the products we create. Our packaging is carefully sourced to be recyclable and/or biodegradable, and a tree is planted for every batch of mailer boxes we order.